SCOOP: TalkTalk apologises for £153 email sting

TalkTalk has apologised to Young Money Blog for a marketing email which offered customers a ‘one click’ renewal of their broadband contracts – something that would cost £153 more than if they renewed through their online accounts.

Clicking on the button within the email would have locked customers into a £33.50 a month deal for 18 months on their Faster Fibre Broadband.

However, the same deal was available through customers online accounts under the Renew contract button for £25 a month instead – a saving of £153.

This is Money was alerted to the error by Iona Bain of the Young Money Blog.

Bain tweeted about the incident after receiving the email that promised to save her £45 over 18 months and noticing the massive price difference between the online deal and the ‘one click’ offer.

TalkTalk responded by saying: ‘We do apologise for this e-mail, our marketing team is now reviewing this.’

Both the Advertising Standards Authority and Ofcom are now investigating the email.

You can read the full story here.

You may also like...

Leave a Reply

fifteen + 4 =

about us

Established in 2011, the Young Money Blog is the first British blog to help young people get to grips with personal finance. We are proud to be non-profit, authentic, independent and ethical. 

contact

If you want to book Iona for appearances, commissions or any kind of work, please visit the agency page. The Young Money Blog does not host adverts, SEO-driven guest posts or commercial content of any kind. Find out more on the about page.

Young Money News

Young Money Blog & Agency © Iona Bain 2019 | All rights reserved | Designed by The Virtual Studio