Helping young people understand why money matters.
Named one of the UK’s top “online cash queens” by the Sun’s Fabulous Magazine, Iona is the founder of the Young Money Blog; the first and only British blog dedicated to young people’s finances.
Iona’s work has been recognised across various industries and throughout the media. She is the youngest governor of the prestigious Pensions Policy Institute and a founding member of the agenda-setting Next Gen Pensions Committee. She is also an ambassador and key working member for the Chartered Insurance Institute’s Insuring Women’s Futures campaign.
The success of the blog led to Iona being named Money Blogger of the Year at the Santander Financial Journalism Awards in 2016, the same year she published her first book through Hardie Grant – Spare Change.
Iona regularly appears on television and radio to discuss financial issues and how they affect young people. She regularly contributes to the BBC, Daily Mail, Financial Times and The Herald, where she is a personal finance correspondent. Appearances have included ITV Tonight, BBC Breakfast, Woman’s Hour, Sky News, Radio 5 live, Radio 4’s Broadcasting House, Radio 1 Sunday Surgery, Channel 4 News, BBC Scotland and the Max Keiser Report on RT.