Helping young people understand why money matters.

Iona Bain is a writer, author, speaker, broadcaster and founder of the pioneering Young Money Blog; the first and only British blog dedicated to young people’s finances.

She is a regular presence on TV and radio, and is mentioned frequently in national and online press. Iona is a lead feature writer for the award-winning FT Money section in the Financial Times and is a stalwart contributor to BBC programmes such as Woman’s Hour, Newsnight, Radio 1 Life Hacks and Moneybox, which she has also guest-presented. Other appearances have included ITV Tonight, BBC Breakfast, Sky News,  Radio 5 live, Radio 4’s Broadcasting House, Channel 4 News, BBC Scotland and the Max Keiser Report on RT. Her journalism and commentary has appeared extensively in both national and regional media, including the Times, Sunday Times, Daily Telegraph, Daily Mail, Independent, New Statesman, Scotsman, Herald and Spectator. 

Iona has won a string of accolades, including IPSE’s Freelancer of the Year Award, and was even named one of the UK’s top “cash queens” by the Sun’s Fabulous Magazine. She is the youngest governor of the prestigious Pensions Policy Institute and a founding member of the agenda-setting Next Gen Pensions Committee. She is also an ambassador for the Chartered Insurance Institute’s Insuring Women’s Futures campaign.

Iona published her first book – Spare Change – in 2016 and is currently working on a follow-up. She is also an in-demand speaker, having appeared at scores of leading industry conferences and public events. Engagements include hosting the Future Asset Conference, where she interviewed Jo Swinson, appearing on a Pensions Question Time panel at the PLSA Conference (with the real Fiona Bruce) and speaking at the FT Women at the Top Summit. 

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