Iona Bain co-hosts the weekly Young Money Show and Young Careers Clinic on Share Radio every Friday morning at 9am, building on the success of her innovative blog about personal finance written by young people for young people.
Iona established the Young Money Blog in 2011 having come out of university during the worst recession in living memory. Iona’s friends and family were all obsessed with how the younger generation would cope in this brutal economic environment, particularly since many did not receive proper financial education at school. Yet there was not much sympathetic, nuanced or helpful media coverage that was on the side of young people.
Iona decided to fill the gap in that media coverage by setting up a non-profit blog purely about ‘young money’ – not knowing how much that phrase is used by the rapper Lil Wayne…
Having previously written about music and lifestyle issues, she quickly turned her hand to the intricacies of personal finance – no easy task! But regular blogging and research soon helped to brush up her knowledge so she could share her insight with other young readers.
Soon, she found the Young Money Blog was attracting attention from the rest of the media as the only UK platform that purely discussed personal finance and economic issues for young people. Iona was quickly invited to write for other publications, starting a monthly column on Baillie Gifford’s awardwinning Trust website and accepting roles in financial journalism to help subsidise her blogging activities.
The success of the blog has allowed Iona to appear on Channel 4 News, the Radio 1 Sunday Surgery, the Max Keiser Report and LBC. She was also invited to take part in a BBC financial education campaign and documentary that aired in 2013. Iona is now a busy financial journalist and has written for the Daily Mail, the Independent, Investazine and the Sunday Times. She also writes frequently for the Glasgow Herald and has her own opinion column in the FT’s Financial Adviser newspaper, where she spent two years as a reporter and features writer during her journalistic training.
As well as providing writing and broadcasting opportunities for other young people, Iona has been involved with numerous financial education initiatives, judging competitions and speaking at events hosted by MyBnk, the Chartered Institute of Securities and Investments and Lloyds Bank to name a few.
Iona is keen to make sure that other young people are aware of good money management and how it can transform their lives!

11 Responses to About/Contact

  1. iren

    Question for youngmoneyblog

    My name is Iren.
    I was reading through your blog and think its great!

    I was wondering if you had any thoughts about collaborating or featuring guest posts? I’m currently looking for partners to work with for a big insurance brand who is one of our clients, and if you’re interested, it would be great to discuss further.

    I’m looking forward to hearing from you and hopefully working with you into the future.

    Kind Regards,

  2. Jon

    Saw you on C4. Your major problem is that pensioners vote but your generation don’t so all power to the over 60′s.

  3. David

    Hello Iona,

    I have come across your blog after watching you on C4.

    I am a small part of a fast growing group called ‘Positive Money’ which aims to stop the continuing control of the debt-based money supply by private corporations otherwise known as BANKS!


    I would urge to look at the site and watch the clips on youtube, especially this one:




  4. Hi there,

    I hope you are well and don’t mind me getting in touch today.

    I am working on behalf of a client, who has produced some really interesting research looking at the ‘Top 5 Taboo Subjects’ people won’t discuss with their friends, family or partners.

    I was wondering if you would be interested in receiving this information? Maybe my client could write a guest post about the research?

    It would be great if you could let me know what you think, and if we might be able to work together on this.

    Kind regards,
    //Possible Guest Post on youngmoneyblog.co.uk

  5. Dear Iona,
    I enjoyed your presentation on the Keiser Report last week. I live here in San Francisco and matriculated at Stanford, Columbia and The LSE back in the early 90′s. I’d like to connect with you on Linkedin so we can network and find ways to help our youth and Millennial Generation.
    Your fan, Michael Dotterer
    San Francisco, CA

  6. A Gardener

    Hi Iona,
    It was great to see you on the Keiser Report.
    I strongly recommend that you watch a documentary film about the history of our money system and possible ways to “fix it”. It’s less than 2 hours long and is really well made and has even won awards.
    We can all end up going round and round in circles talking about housing, student debt, interest rates, etc, etc. But to have any chance to change or “fix” things it is important to understand how our current world money system works and just how corrupt it is. This film by Bill Still is one of the best that I have seen and should be considered essentail viewing.


  7. Alan

    I was watching you on the Keiser Report your very good at getting your pint across.

  8. I think nothing will work until we have Debt Cancellation. I have favored what the previous commentator called Positive Money since I was 9 years-old. I do want a non-interest bearing currency like President Lincoln’s Greenback. Debt Cancellation was first scientifically described by the ancient Babylonians.

    I gave a modern example in a short article set in a near future with Debt Cancellation using a young black man in the US as an example.

    Please Google this “Eddie Reborn Into A World With Debt Cancellation”

    Thanks, Daniel

  9. Eugene

    Hi Iona,

    I watched your interview at the Keiser report the other day on RT.

    Despite I don’t really fit your bill, I’m not a student in debt, you guys got all my sympathy since I find the whole financial system a scam.

    I must say though I think you were wrong, you’ll be glad to find out, when you mentioned there are no saving accounts out there that gives you a return over the inflation. Have you ever heard of Zopa? Check it out http://uk.zopa.com/

    On another note, it looks like you got two websites with similar addresses
    and this one. You should do something as it might confuse people trying to read your blog.

    Keep it up with the hard work.



  10. Joana


    How are things? I’ve just launched a new infographic that takes a look at the secret costs of being single or in a relationship.
    I’ve attached it here and we’ve also made a Quiz version at http://www.totallymoney.com/are-you-richer/

    I thought it’d be a perfect for http://youngmoneyblog.co.uk/ if you’d be interested in sharing it?

    Let me know your thoughts, see you later


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